A wedding was the first event that GRAY’s newest staffer Kaitlyn Lush ever planned. From then on, she was hooked. The former Events and Marketing Manager for Canada Wide Media, she is more than ready to helm GRAY’s events division, one crucial detail at a time. We asked her about what got her into the event-planning niche, what gets her blood pumping, and her vision for her new role.
Tell us about the first event you ever planned.
It was an intimate and theatrical wedding for a friend. The guest count was 60, but like any wedding, it came with a lot of emotions and personalities. The couple were both musicians and very thorough with the entertainment details and scheduling. It was here that I learned at any event, detail is crucial. When you see guests and your client happy in a memorable moment, it’s priceless.
What makes an event successful?
Detail. Detail. Detail. It’s about more than just when guests walk in. It’s the graphics, the collateral, and the journey you embark on with everyone present. That includes everything from sending that first invite to wait times for a glass of champagne. If at the end, your guests, your partners, and your sponsors are happy, that translates to overall success.
Why do you enjoy putting an event together?
The creativity and the brand awareness. Events are one of the strongest ways to create measurable awareness for a brand. You get face-to-face quality time with people, collaborators, and clients that you can’t get anywhere else.
What are you most looking forward to in your role at GRAY?
Integrating both global and national design [projects] to create meaningful experiences and brand awareness. And, the opportunity to create events that are both interesting and experiential.
How does design influence an event?
Because GRAY is a media company focused on design, how better to translate that to a real-life opportunity for our readers and guests to experience the people and projects in its digital and printed pages first-hand? We’re always thinking about how stage design, color, surprise elements, and overall themes will play into a given context.