For nearly a decade, Meredith Barberich worked as Dwell Media’s Senior Brand Director before launching her own company, which specializes in business development, custom sponsorship programs, integrated sales, and marketing solutions. Now, as GRAY’s account executive, she’ll help grow our footprint in national and international markets. Barberich is also a part-time professor at San Francisco’s Academy of Art University, where she teaches the history of industrial design. Read on to learn more about her love for the business side of design, how teaching informs her work, and her favorite design element in San Francisco.
What has driven you to focus on the business side of design?
It makes sense to work surrounded by what you love. So if you love design and architecture, and find yourself always reading, traveling, and talking about it like I do, then, short of being an architect, there’s no better place to find that than in architecture- and design-centered media.
What was the best home you saw during your time at Dwell?
We had an event at one of the most stunning homes in this country—the 1963 Sheats-Goldstein House in Los Angeles, designed by the American architect John Lautner. The beauty of the organic architecture, the feeling of how lucky I was to experience it in person, and the delight in seeing even architects’ and designers’ jaws dropping, was priceless.
You’re a professor at San Francisco’s Academy of Art University. How does teaching inform your work?
Teaching students about the history of design informs my work conversations about design every day. But, it works in the other direction too. Working in a design-related capacity helps me inform my teaching. Most people’s lives would be unimaginable without design, so studying the ideas, objects, people, and design movements that have propelled us forward brings context to our everyday, twenty-four-seven designed world.
You’re from the San Francisco Bay Area. What’s your favorite design-related aspect of the city?
I love that the official color of the Golden Gate Bridge is an orange vermillion called International Orange. It’s a stunning color for the iconic bridge and we’re lucky to have it—the US Navy originally wanted to paint the bridge in black-and-yellow stripes!
What are you most looking forward to in your new position at GRAY?
I’m excited for the chance to work with and to be inspired by the global design and architecture community and the innovative people carrying us into the future. I couldn’t be more thrilled.
Five Questions For is GRAY’s candid Q&A session with design industry luminaries that delves into all things personal, professional, and occasionally humorous.