On September 10 in Seattle and September 19 in Portland, Stockholm-based contemporary design brand Hem rolled out a selection of its refined, cheery lighting, furniture, and accessories for the event series Hem x GRAY: Senses & Stories. There, architects, interior designers, and other VIP creatives interacted with pieces from Hem’s collection first-hand through a cocktail reception followed by a multi-course dinner. Standout Hem offerings on-site included Staffan Holm’s Udon Chair, Luca Nichetto’s Hai Chair, Hem Design Studio’s Palo Modular Corner Sofa, and Max Lamb’s Last Stool. Furniture was complemented with throws by Sylvain Willenz and Arthur Arbesser; Julien Renault’s Punched Metal Candle Holder and Mark Braun’s Table Mortar were among the accessories that graced each table. Hem’s Head of US Business Development, Emma Holland Denvir, and Business Development Lead, NYC and East Coast, Asad Syrkett, were on hand to share Hem’s philosophy and approach with guests at both evening events.
In Seattle, the gathering took place inside Hotel Max’s industrial-style Artist Loft space, which was lushly adorned with blooms and plants from The Plant Shop Seattle and Juniper Florals. Chef Jason Wilson’s Miller’s Guild restaurant presented a three-course dinner complete with local wine pairings. Among those in attendance were GRAY’s CEO Shawn Williams and Senior Editor Rachel Gallaher, Mutuus Studio principals Kristen and Saul Becker, Gather Seattle founder Chloe Csadenyi-Benson, MG2’s Candon Murphy, and WeWork’s Michael Harold.
The following week in Portland, the event took place at the Woodlark Hotel. Penny Black Interior’s Stewart Horner, Elk Collective’s Kelly O.G., Finley Grace Design’s Anna Kimmel, Immaculate Space’s Sara Bauer, Weedman Design Partners’ Travis and Arielle Weedman, and GRAY’s editorial director Tiffany Jow were present for the evening, which featured dinner by Bullard.
“We were thrilled to partner with GRAY for our initial activations in Seattle and Portland. Hem is new to the Pacific Northwest region, so it was really important for us to collaborate with a like-minded partner that has a strong presence in the area,” says Hem’s Holland Denvir. “We prefer to meet the A&D market through curated intimate settings. GRAY pulled in great local brands, such as Plant Shop Seattle and the Woodlark in Portland, to make that happen. We met such fantastic designers and architects at both events, and look forward to developing these relationships and strengthening our presence in the Northwest over the coming months.”
“Hem is a perfect partner for GRAY and represents values that align with the GRAY brand,” Jow says. “Its wide-ranging objects, made in collaboration with an admirable roster of emerging and established talent including Max Lamb, Anderssen and Voll, Staffan Holm, and Lars Beller Fjetland, are at once skillfully made and approachable. Its inclusive approach resonates with the design industry and design enthusiasts alike, and we look forward to working with Hem as it continues to grow in the US and beyond.”