Leta Sobierajski’s color-bombed creations are hard to miss. Whether it’s an interactive adult-sized jungle gym for Brooklyn design incubator A/D/O or the 30-year-old modeling a pair of pink Crocs under a miniature staircase, her eccentric creations, often made with her husband, Wade Jeffree, walk the line between art and advertisement. They’re certainly influencers—for the past four years, the two have designed a series of cartoonish photos and wavy Memphis-inspired wood interventions for the likes of Gucci and Google—but their work takes on serious aesthetic experiments, too, ingeniously exploring the endless possibilities of saturated hues. “I have no bias against black and white,” says Sobierajski. “But there’s an infinite amount of colors in the spectrum, so why not take advantage of them?”
While Sobierajski’s love of color predates her design career, the New York native started cultivating her style in 2013, when she went freelance and met Jeffree, an Australian designer, on OKCupid (they married in 2016). Her initial paintings and photographs of oddly shaped items from the 99-cent store have evolved into projects that push her creativity to the extreme (such as Complements, a portrait series in which the couple poses against vibrant backdrops with peculiar props like tinfoil masks or mouthsful of toilet paper). When Sobierajski and Jeffree join forces, their technicolor imaginations fuse into luminous reality. They typically begin a project by working separately. Her occasional misinterpretation of Jeffree’s sketches, she says, tends to spur better ideas.
In August, Sobierajski announced the launch of her and Jeffree’s eponymous joined creative studio, Wade and Leta. Sobierajski is keeping their upcoming collaborative projects under wraps, so one can’t predict how their irreverent style will materialize next. “I try to be comedic about it,” Sobierajski says of their work. “We try to invoke a bit of humor and encourage human activity.”