In a synthesis of retrofuturism and modernism, NeueHouse’s recently opened downtown LA location echoes the history of its space: the 1893 Bradbury Building, the city’s oldest landmarked structure. Opening in November in the architectural treasure (best known as an eerie Blade Runner setting, it also served as the grand backdrop for movies such as (500) Days of Summer and The Artist), the coworking space’s new outpost has been given a dreamy, light-filled interior executed by LA- and Toronto-based firm DesignAgency.
“The Bradbury Building is an embodiment of our promise to our members: it’s bold, grand, provocative, and full of important visual cues that almost force a reaction,” says Josh Wyatt, CEO of NeueHouse, which was founded in New York in 2011. The Bradbury location will be the company’s third, fusing hospitality, a social club, and an office into one collaborative space.
The structure’s Art Nouveau architecture is balanced by the interior design, with its frosted globe light fixtures, walnut barstools, and curvilinear upholstered furniture.
While the design responds to the past, the amenities are influenced by the creatives who will work here: the space will host a gallery, private offices, a lobby café, conference rooms, and, because this is 2019, a meditation/nap room. In a city overwhelmed by four million people and never-ending traffic, NeueHouse offers an urban escape.