Who will be named champion of the hottest, newest, most next-level design in North America? Tune in to GRAY’s 5th annual Hot New Next competition—now officially open for submissions—to find out. The epic head-to-head idea-pitching event seeks to identify North America’s most innovative product designs in the categories of furnishings, fixtures, fashion, tech, and more.
This year, due to the COVID-19 pandemic, the competition will play out in a series of virtual episodes that will air weekly on GRAY’s IGTV, YouTube, and website starting in August. The five installments will culminate in a sixth and final round (held in October) that will name the official 2020 Hot New Next Champion.
Episodes will be pre-recorded on a teleconferencing platform and aired weekly on IGTV for audience engagement and People’s Choice voting. During the episodes, each contestant will have just three minutes to present their innovative design and business strategy to our
panel of judges who, in a series of rapid fire questions, will drill down for details and offer valuable feedback to help contestants hone their pitches for future success. This year’s judges are:
- Sarah Kunst, Managing Director, Cleo Capitol
- Russell Borne, Manager of North American Brand Design, Adidas
- Nathanael Chown, Marketing Manager, Chown Hardware
- Tony Sison, North American District Manager, HAY (Design Within Reach)
Contestants’ designs may be conceptual or realized, but the designers will need to make their objectives clear during their presentations, i.e. whether they are seeking an investor, retail space, media attention, etc. A single winner from each episode will advance to the finale round where one contestant will be chosen as North America’s Hot New Next Champion of 2020.
The winning design, as well as the finalists, will be featured in GRAY magazine, Issue No. 55. Think you have what it takes to stand up in front of this straight-shooting, brutally honest panel with your prototypes and concepts? Fill out our submission form online by 5 pm PST on July 13, 2020.
Check out last year’s winning ideas here.